Nescafé Azera has released its third round of limited-edition designer tins, created in collaboration with emerging talent from the University for the Creative Arts (UCA).
The activity marks the third consecutive year that Nescafé Azera and brand activation agency Twelve have worked with UCA students.
The nine collectable tins were released earlier this month and are available at major supermarkets across the UK.
Second year graphic design students were briefed to create a set of coffee tins to feature on four Azera variants. The aim was to produce designs that are inspired by the coffee-drinking occasion and evoke positivity.
Nescafé Azera brand manager Tom Pearce said: “The creative process offers students from UCA an opportunity to demonstrate their creative flair.
“Shoppers are also delighted in-store when they have their chance to choose their favourite Nescafé Azera tin designs. We’re confident that this year’s nine designs will set the bar even higher for the campaign.”
As part of the project, Twelve has offered two of the winning students placement opportunities at the agency over the summer to encourage their growth as designers.
Derek Bain, creative director at Twelve who briefed and mentored the UCA students, said: “A live brief with a real client is something that all design students crave. It was a pleasure to work with such a talented group of designers who have produced such staggering work.
“By creating fresh, limited-edition packaging year-on-year, Nescafé Azera has stayed relevant to its audience and made it the brand that its peers look to for inspiration.”
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